![]() ![]() San Diego has become a massive junkyard known as Trash Mesa. We ended up coming up with something that Denis called the 'patented Double Negative advertisement system', where we would take a flat advertisement, break it into several layers, layer stuff in Houdini, add a static flickering effect, output as Alembic caches, and use them as light sources in the scene." "The ads went through a bit of a design process. ![]() Hundreds of ads projected by drones had to be created, such as one featuring a dancing ballerina. "Using our in-house tools, this is up-resed to a more detailed version then converted to a VDB point cloud, which is then used to instance more complex geometry within Clarisse," he remarks. Drone-projected ads light up night-time Los Angeles, based on aerial plate photography of Mexico City
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